Something going on here at the end of June. Throughout the month visitors have bobbled around a normal pattern. Until last week there is no indication of a growing number of readers finding RCB and more disturbing a drop in returning readers. It is easy to conclude what this means but harder to develop an action plan. Clearly I don’t have a growing group of dedicated readers who are driven to return and get the latest post. I don’t have a well defined target audience. I don’t build my content around a proven set of popular keywords. This month, the plan is to re-examine my niche market and develop those keywords. My judgment is that I didn’t do my homework when I started the blog and without that foundation, my efforts will continue to be ineffective. I have been doing marketing using Twitter which I think is the reason for the increased numbers at the end of June. Increasing numbers, however, won’t make me successful so long as I don’t gain returning readers. In fact in June I lost returning readers. So the mission for July is to start producing and revising targeted content for my niche around a set of new keywords. Hang on.