Sales Training for new business owners.

Sales training for the rest of us. Sales has a bad name. But it is only because they don’t understand sales. They have received little or no sales training. Mastering selling is easy once you understand that your job is not to persuade. It is to solve a problem.
Everyone has been ‘sold’ at one time or another and nobody likes it. It gives selling a bad reputation and causes people to avoid anything that sounds like sales. The result is that people are ineffective in business. Everybody sells whether they know it or not. But because they don’t understand sales or the sales process, they aren’t effective. Without sales training and with a negative attitude about the selling process, products don’t move and customers don’t find solutions to their problems.
So lets straighten out your mis-directed sales training. Forget what you think you know about sales. Selling is like matchmaking. It is the process of bringing together two parties, one with a problem to solve and another with the solution. There is nothing devious about sales. The sales process doesn’t involve deception or bullying. It is the salesman’s job to identify the problem of the customer and present a solution. If he doesn’t have the solution he stops and looks for another customer.
This short video tells you what you need to know about selling and sales. It is vital sales training for anyone starting a a business. More important, it will make you understand how having the right attitude will put you on the right track to relate to customers and sell your products and services. Honesty about your product will take you much further than persuasive selling skills. You aren’t persuading people. You are solving their problem. When you solve someone’s problem you don’t have to persuade. They just see it. Mastering selling is easy. Once you forget what you think you know.