In a revisit of an old blogpost where I reported my activities in three areas– blogging, social media and business- I recently reviewed where I stand with blogging. Today it is my turn to talk about social media. Compare today with two years ago.
Two years ago I was very excited about Social Media, particularly Facebook and Twitter. Twitter seemed cool and Facebook offered a way to connect with friends from the past. I jumped in. Over time I explored using them both to promote my blog and make connections. I checked out software to read and manage my Tweets and spent a few months Tweeting and re-Tweeting my posts to promote my blog. It didn’t make a big difference. I read all the Social Media gurus and made a big effort to understand and master Twitter and finally just let it all drop. I don’t get Twitter.
I have better things to do than watching my Twitter log and exchanging witty -or not so witty- comments with my community. The only thing I do with Twitter is to re-Tweet posts that I like. I don’t know that it helps bring ttraffic but it is a way to show approval and lend credibility to people whose work I respect and enjoy. That’s how I see it on my blogs although it doesn’t seem to boost my readership. I am pretty much burned out with Twitter. It might be a good vehicle for quick exchanges with a team but so far my teaming manages without it. Neither have I made any use of it on my smart phone. Filtering through so much information just annoys me and drains the battery. Skype provides instant communication in a more filtered way on my computer.
Facebook is something else. I use it- although certainly not well. It allowed me to connect with friends from high school with whom I find more in common than college classmates and provided some satisfying moments sharing memories and pictures from the old days. I check it at least once a day. I link posts from my blogs, click like buttons for activities, people and content that I like and I have just begun to explore advertising on Facebook for commercial purposes. I firmly believe that Facebook has legs. The numbers and my grudging use is prooof. What I make of it is yet to be determined.
I know that there are many other social media sites. I have an Amplify account and some content shared but I hardly ever check it. I much prefer to check the original blog sources. I also have a Linkedin account. I have made a lot of connections but don’t know exactly why or what to do with them.
Right now, I still think SM is important but I’m past the superficial excitement level. As I focus on business development, I can’t afford distractions or diversions. What is clear that SM defines where the web is going. It is a vehicle. It is a medium. It is a lifestyle. It is an opportunity. Finally it is a tar baby ready to trap you and suck out your energy if you embrace it without a plan.
So I’m being reserved about SM just now. It is important but a wild beast to tame.
That is my current position on SM. What is your take and what am I missing.