Who is reading this blog? and why?
There are several reasons to learn more about my blog readers. First, it is valuable to find out why readers return. And then it is nice to know if the content that you beat yourself up to produce actually provides value and more specifically, is it the value you intend to produce.
Communication is a treacherous minefield.
Very few of us master the art of communicating thoughts clearly and many of us suffer from the delusion that people actually understand what we mean to say when they don’t have a clue.
If an idea escapes my brain, does it have an impact?
Frequently in my life, I have been struck by powerful insights which, if implemented, would improve the world- or at least a small part of it. Clear as the benefits seemed to me, I failed miserably convincing others. Astoundingly, I lived a good part of my life before learning that only a small portion of humanity is driven by logical reasoning. Many more are moved by associations and emotions, skills which I had rejected as shallow. As a result I wasn’t relatable.
These days, I try to apply more dimensions to my writing but feedback is still critical to monitor effectiveness.
So who is my target market?
Furthermore, the intended niche here at RCB is retirees who want more than a rocking chair in their last years and ‘wanna be’ retirees of any age, people who want to stop being dependent on a job or an employer. People who seek economic freedom in order to live their dream lifestyle. That’s the evil plan for RCB.
And am I finding them and touching their hearts?
Now back to the real world. I have readers, some of which are regulars but whatever I might think, I don’t know why.
Last week I asked some questions to help me identify what might be working for me and locate areas needing improvement or change. In terms of persuading readers to return, at least for ten people it seems that RCB is interesting enough to check back. Attracting new readers still is a problem. I do show up on the first page for ‘retirement lifestyle blog’ and the second page for ‘retirement lifestyle design’. Still these keywords may be too esoteric to locate readers who want a better retirement. If you didn’t answer the questions, please follow the link and do it now.
What about the Healthy Aging Posts?
In terms of the content, the Healthy Aging posts on Tuesday were intended to provide information about living healthier and managing the aging process better. Aging is a challenge and managing the inevitable loss of health requires constant monitoring of the latest research and applying an active effort to fight the process. I believe that people who want to create an involved retirement lifestyle also see the value in aggressively fighting aging with every tool possible. Currently I don’t rank for ‘healthy aging’, so this series is unlikely to generate new potential readers as currently applied. Still, current readers find value in this feature of RCB and so I will continue it.
And how about the videos?
Reader responses to the videos are less positive with some readers admitting that they don’t like them. I was excited about videos from reading the enthusiastic discussions by other bloggers. I still believe in the concept but I think that so far, I have not produced appealing videos.right now they lack personality and enthusiasm, reflecting my normal way of interacting with people. Just like written communication, effective video is an emotional relationship. Future videos will attempt to be more relatable. I am convinced that anyone can learn anything they decide to learn and I have every confidence that future videos will be better, maybe even good.
And what about Lifestyle Design?
Finally, readers were relatively indifferent to the keyword of ‘Lifestyle Design’. This strikes me as a critical blogging error. Either they don’t know what the heck I’m yammering about and I need to make myself clear or they do know what I’m yammering about and they don’t give a rip. It’s that darn problem of communication again.
Still, I appreciate the time of everybody that left a comment or voted because any information I receive from readers is a thousand times better than my wishful thinking. You’ve given me direction and inspiration for my thinking and I hope that it will help me make RCB a better source of information and inspiration.