What’s in a name?
A recent post questioned how important a domain name is in the success of a blog. I was concerned that perhaps naming my blog after myself was a handicap. Many successful blogs do not use the name of their creator. Others do. If I want my blog to grow up like the big boys, should I change the name?
I was happy to learn from other bloggers more successful than myself that I shouldn’t get hung up on the name. Each of the bloggers demonstrates accomplishment in different areas and they have different niches. Summarizing the comments:
James AKA TheInfoPreneur who achieved an Alexa rant of 49,818 in a little over three months says that he believes that a domain name that is distinctive is an advantage. I suspect that he would have accomplished the same results with any name, but I am in no position to challenge success like that. He points out other successful bloggers that do use their name as a domain and tells me not to get hung up on the name.
Rose does use her name on her blog. She, incidentally has an Alexa rank of 97,350, and tells me that what I am doing is the right way to personally brand myself. I have learned a great deal from Rose and her advice is comforting.
My blogging buddy Rich, AKA WrathofNino doesn’t use his name and made no comment about whether I should or not. He has a Google page rank of 2. Maybe he was just being polite.
Ari AKA Ariwriter says not to worry about the name. He is a GPR 5 and Alexa 76,309. I have just recently started following his blog but I expect to mine lots of valuable content. He says to focus on comments and keywords.
Aaron AKA TechThinker is GPR 2, says that the domain name is getting less and less important. He encourages engaging the community through comments.
Do what they say and not what they do.
Even though only one of my advisors actually uses their name as a domain, they all say that, in the end, the domain name is not critical. Since I originally had a goal to establish a personal brand on the web, I seem to be on the right track. Only now I am not sure whether that is still important. One of the problems with setting goals is that you often learn along the way that you should have set a different goal. I guess my next question is: Do I need to establish a personal brand on the web? And, if so, why?