Image via Wikipedia
Sorry Charlie!
Charlie the Tuna cane to life in 1961 as the marginal tuna who wasn’t good enough for Star Kist. The story doesn’t hold up to analysis because being good enough for Star Kist means ending up in a tin can. It’s hard to imagine this as a life goal even for a tuna. Still Charlie got the message out that Star Kist meant good tasting tuna. Fifty years later Charlie still makes us think about Star Kist tuna.
Sorry Ralph 🙂 Good flash-back. What’s interesting is how that became a commonly used phrase at the time; a colloquialism ? Kinda like “a day late and a dollar short”
Hansi’s last Blog Post ..The Finger
Hansi.
It seems incredible that a commercial would have such impact.
The Chicken-of-the-Sea mermaid is what got my teenage blood flowing, when it came to tuna.
And do we all remember the Brylcream gal oozing out of the tube? That’s when TV advertising seemed to really get focused on target groups.
Banjo Steve,
Somehow these old commercials seem so innocent compared to what we see today.