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Should I want to be enchanting?
There were many reasons that I resisted Guy Kawasaki’s new book, Enchantment. First, the title is a masculine turnoff. Maybe it’s a natural for women to be enchanting but it’s not what we associate with a man, Second, Guy’s focus is on business building. He is talking about the special qualities of businesses like Apple that made them sucessful. Life is not always analogous to business models. Still, I was tempted to see what Guy thought was important and I got a copy to read on my recent vacation. [continue reading…]
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