Sales training for the rest of us. Sales has a bad name. But it is only because they don’t understand sales. They have received little or no sales training. Mastering selling is easy once you understand that your job is not to persuade. It is to solve a problem.
Everyone has been ‘sold’ at one time or another and nobody likes it. It gives selling a bad reputation and causes people to avoid anything that sounds like sales. The result is that people are ineffective in business. Everybody sells whether they know it or not. But because they don’t understand sales or the sales process, they aren’t effective. Without sales training and with a negative attitude about the selling process, products don’t move and customers don’t find solutions to their problems.
So lets straighten out your mis-directed sales training. Forget what you think you know about sales. Selling is like matchmaking. It is the process of bringing together two parties, one with a problem to solve and another with the solution. There is nothing devious about sales. The sales process doesn’t involve deception or bullying. It is the salesman’s job to identify the problem of the customer and present a solution. If he doesn’t have the solution he stops and looks for another customer.
This short video tells you what you need to know about selling and sales. It is vital sales training for anyone starting a a business. More important, it will make you understand how having the right attitude will put you on the right track to relate to customers and sell your products and services. Honesty about your product will take you much further than persuasive selling skills. You aren’t persuading people. You are solving their problem. When you solve someone’s problem you don’t have to persuade. They just see it. Mastering selling is easy. Once you forget what you think you know.
Gardening among the rocks
Onions have their pretty cousins,
I play at gardening. My grandmother was a real gardener. She had a garden that I remember as the way a garden should be. Her vegetables were planted in beds separated by grass paths and she seriously planted and tended those beds to produce a bounty of tasty vegetables and flowers. I have never had that discipline. I like plants but I balk at anything requiring real commitment. My new garden in the rock pile which is El Dorado Hills demonstrates this well.
Ongoing experimentation
I tried growing some lush mixed borders with annuals and perennials but the combination of no soil and extreme summer heat is a challenge. Plants which survive my haphazard tending and the poor soil and climate are real keepers. My best luck as been with bulbs and so last year I got wild and crazy with some new kinds. I had never grown alliums (flowering onions) and so I selected a variety and stuck them around my back yard border. The picture above is the result. They are making a pretty good show in their first year. The trouble is that lots of plants make a good show the first year hear in my scorching rock pile. I have been fooled before. The trick will be to see how they look next year – or if I can even find them.
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