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60’s Nostalgia – Ford Mustang

In 1964, the Ford Mustang was a fresh concept.

Ford wanted something more accessible than the two passenger Thunderbird and gambled on the market. The new Mustang had a back seat with room for four and just a bit of spunk in the design. Rather than the long low silhouette of the Thunderbird, the Mustang had a long hood and short trunk making it look powerful like a cat ready to pounce.  It was a screaming success, selling more cars in the first quarter than Ford had projected for the year. It spawned imitators like the Camaro and Barracuda and a new class of automobiles – the pony cars. Today the Mustang is still a credible product line for Ford and even with several revisions in the car, you know a Mustang when you see it even today in the 21st century. Part of Ford’s marketing for the Mustang was to feature the Mustang in a James Bond movie – Goldfinger.  In the video below watch the Mustang chase Bond’s evil Aston-Martin. Ford was aiming high for its new creation. The spunky American versis the old establishment Aston-Martin.  Who do you pick?  Especially when the AM cheats!


This was the first time movies were used to market a car. The first Mustang was replaced in 1974 by the second generation suffering like all US card from the new government regulations for air quality. The less said about the 70’s cars the better.

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Another evidence of America’s coming of age after World War II was the musical comedy. More accessible to people than opera where every line is sung, musical comedy inserts song and dance into a spoken play. Rogers and Hammerstein led the way with hits like South Pacific and Oklahoma which were blockbusters both on stage and in movie versions but the musical comedy reached its absolute peak with My Fair Lady. Lerner and Lowe struggled with the conversion of George Bernard Shaw’s play, Pygmalion. They finally got their musical version ready for the stage in 1956. It was American in every way despite being based upon a British play and involving the completely un-American notion of class snobbery about speech.

Growing up in the midwest, far from Broadway, I never had the opportunity to attend a performance of My Fair Lady or any of the other blockbuster musicals of the 50’s. We had summer theater at the Starlight Theater in Swope Park where each week would provide a different musical. This wasn’t my main way of enjoying musicals, however. I collected the original cast recordings. I listened to the records over and over. I knew (and probably still know) the lyrics to all the songs. In my confused high school years, I reinvented myself as Freddie Einsford Hill mooning over Eliza on the Street Where you Live. It was an alternate reality – maybe a low tech version of today’s video games.

The movie in 1964 ruined My Fair Lady. Audrey Hepburn was miscast and had to be dubbed. The sets were too Hollywood. I watched it once but never again. The magic remains for me as it was in the beginning with the original cast recording. Julie Andrews is, and will remain, the quintessential Eliza Doolittle.

Musical comedy has evolved from those early days. I don’t get excited about the new ones. For me nothing will ever top My Fair Lady except possibly West Side Story. More later.

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